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Shopper Marketing​

We help marketers drive conversion through shopper-first strategies and activations.

Engaging shoppers throughout the entire buying journey to boost sales and strengthen brand loyalty. By leveraging targeted strategies, insights, and tailored activations, we influence purchasing behaviour, enhance visibility, and create memorable shopping experiences that align with both brand and retailer objectives, driving growth and sustained customer relationships.

Key Services

Understanding shopper behaviour.

 

Utilising in-depth insights to develop strategies that resonate with shoppers, influence purchase decisions, and drive sales growth.

Collaborating for success.

 

Creating tailored category playbooks and joint business plans that align retailer and brand goals, optimising category performance and partnership outcomes.

Engaging shoppers along the journey.

 

Executing targeted activations influencing shopper behaviour at key touchpoints, enhancing visibility and driving conversion.

Incentivising purchase behaviour.

 

Designing impactful consumer promotions that attract attention, encourage trial, and boost sales, supporting both brand and retailer objectives.

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Our Recent Work

Playgro

What do you do when you get a marketing brief with no comms? More than a brand campaign, we rebuilt the brand system, and social platform across 25 countries. From employer value prop, to retraining the sales team and helping sell-in to retailers in the US, UK and Europe. Our work helped Playgro unlock $25M+ in pipeline at launch and become Big W’s Branded Supplier of the Year 18 months in.

Nando’s

Gen Z liked Nando’s, they just didn’t think of it that much. Instead of forcing the brand on them, we just turned up to places they like going to, and then they started going to us. From a reactive pop-up gig that became a talent-led content series, with Coterie popping up in Nando’s restaurants around Australia, we moved into festivals: Snow Machine, Ministry of Sound and Electric Avenue — turning up, serving up and firing things up. Connecting to retail, engaging staff and creating social programs to drive impact long after the gates closed.
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