Connecting marketing & sales for FMCG businesses

We build programs of work, campaigns and retail activity that drive category growth through our brands. We bring all the marketing tools to the table to maximise physical availability and creative brand building opportunities.

Our consultants co-design the process of customer engagement, marketing planning and creative orchestration. Taking a partnership approach with the leaders of these departments, we can help co-design the ambition, roles, timing and workstreams of all retail activity to optimise each stakeholder’s desired outputs.
Our team excels in working within a sprint methodology, determining category growth pillars, business priorities and curating a series of activities which aid greater sell through with retailers. We help curate strategy, creative, presentations and delivery as an extension of the core internal team.

Our team is able to analyse the path to purchase to determine maximum moments of impact to invest into. In a world of increasing retail media we overlay communication planning which allows us to determine moments to push brand, sales and to avoid.

We have team’s with over a decade of experience using critical retail moments to drive 360 campaigns. The method of curating these campaigns with retailer support whilst maximising brand value is the critical skill for FMCG marketers.
Taking an empirical approach to our promotions, we work from shopper data to discover the purchase behaviour change we need to create. We then apply best practice IMI data to shape our strategy. We then overlay maximum, on-brand creative disruption and can help define the correct threshold for spend to aid with retailer buy-in.

Ask us how we created the brand ‘Straight Up’ from a retail insight.

Talk to the team about how we help Hey Tiger build retail campaigns through partnerships