Our Work

Toscano Brand Campaign

Building a more distinctive food brand from strategy through campaign.

Asahi On Premise Program

Designing an on premise activation system to influence thousands of venues.

Nando’s Snow Machine Activation

Embedding Nando’s in culture through a festival activation designed to travel.

Amazon Echo Retail Activation

Creating a high impact retail activation built for attention and conversion.

AFL

Kids Go Free had been quietly running for a decade, with no idea or calendar of events behind it. Believing it could be more than a one-off promo, we turned it into a movement. Kids Footy Month saw the AFL, all clubs, Coles, government, stadiums and broadcasters all come together to give kids, not just free entry to games, but to be the focus of the game.

Nando’s

Gen Z liked Nando’s, they just didn’t think of it that much. Instead of forcing the brand on them, we just turned up to places they like going to, and then they started going to us. From a reactive pop-up gig that became a talent-led content series, with Coterie popping up in Nando’s restaurants around Australia, we moved into festivals: Snow Machine, Ministry of Sound and Electric Avenue — turning up, serving up and firing things up. Connecting to retail, engaging staff and creating social programs to drive impact long after the gates closed.

Playgro

What do you do when you get a marketing brief with no comms? More than a brand campaign, we rebuilt the brand system, and social platform across 25 countries. From employer value prop, to retraining the sales team and helping sell-in to retailers in the US, UK and Europe. Our work helped Playgro unlock $25M+ in pipeline at launch and become Big W’s Branded Supplier of the Year 18 months in.