CASE STUDY

Billy + Margot

Overview

Billy + Margot is a range of high quality dog food, created with love, passion and expertise by renowned canine nutritionist, Marie Jones. Housed within the Real Pet Food family, Billy + Margot is one of Australia’s most beloved pet food brands.

 

For their first ever consumer promotion, we wanted to make a splash and do something crazy – So, naturally, we decided to give away a brand new Tesla to one lucky Aussie.

With a focus on driving increased revenue from light buyers in Pet Speciality, we ran the promotion exclusively in Petbarn stores across Australia. Instore POS, Retail media and targeted Social Media activity were the main executional focuses
throughout.

 

We managed the promotion from end-to-end, driving strategy and creative planning, right through to digital development, prizing and
amplification.

The result? A 77% uplift in sales across the promotional period, while also exceeding the previous weekly sales record by 27%. Not to mention the positive sentiment generated from customers, retailers and internal stakeholders.

The Work

Website Development

Website Development

Website Development

Website Development

Website Development

Website Development