Our People & Culture

We are creating Australia’s most progressive development culture, accelerating our personal growth and professional performance.

At Reconnected, we believe investing in our people is the key to unlocking extraordinary results. By embedding personal growth into every aspect of our culture, we not only enrich the lives of our team members but also deliver unparalleled value to our clients. 


This dedication fosters stronger teams, fuels innovative creative output, and cultivates lasting relationships for all those involved.

We embed personal development into our daily operations through our own Groove; the consistent practices and routines that make development a daily habit.

Daily Development Kick-offs

Morning sessions to align goals and set our intentions for continuous improvement.

Weekly Personal
1:1 Coaching

Personalised guidance to identifyindividual growth edges, and how we can push beyond these personal limitations and probe development opportunities.

Weekly Team Momentum Debrief

Collectively debriefing the week against our team growth edges, celebrating momentum and focus areas to improve.

Monthly Team
Development Initiatives

Collaborative sessions presented by leadingindustry experts, designed to strengthen team dynamics and enhance collective skills.

Quarterly Deep
Development Days

Dedicated time utilising the Immunity to Change framework to break through personal andprofessional barriers.

Our Values

We are guided by core values that define who we are and how we operate. Decisions are made and the momentum rewarded is measured against these principles.

Self Awareness

Reconnecting with Ourselves

We achieve our aspirations by deeply knowing ourselves and openly sharing with others, so they can support our development.

Selfless

Reconnecting with Others

We recognise that giving and receiving feedback is a selfless act enabling us to grow individually and collectively.

Honesty

Reconnecting with Integrity

Our culture, built on social capital and psychological safety, not only fosters honesty but expects it at every moment for us all to thrive.

Ambition

Reconnecting with Outstanding

We value ambition, continuously challenging our limits and helping others achieve theirs.

Our People

Nici Henningsen

Head of People

Jake Ford

Co-Founder & Managing Director

Annika Mills

Account Executive

Michaela De Santis

Head of Design

Nicole Watson

Social Media Manager

Pat Marrinan

Social Media Creative

Duncan Bell

Co-Founder & Strategy Partner

Steve McLennan

Production Director

Nikita Fursman

Account Director

Gio Napoli

Account Director

Our Key Policies

To further reinforce our culture and support our team’s development, we’ve establishedpolicies that integrate growth into our daily routines.

Regular evaluations every 90 days to reflect on progress, set new goals, and ensure continuous alignment with personal and organisational aspirations.

A dedicated day before annual reviews focused on reflection, learning, and setting future aspirations.

We have a high-touch culture to build cultural safety and maximise our development. To support this, we support flexibility through starting times, family commitments, and various employment types.

We have a leading parental leave policy to support working parents. Our policy is gender neutral and enables primary carers 20 weeks leave and secondary carers 5 weeks leave. We also pay super to ensure primary carers are not penalised while on leave.

Too often, reviews are after-thoughts, hurried and rushed. These are a priority for us and we provide you the time and space to reflect holistically and show up in your review after taking a whole day off prior to ensure an effective session.

At Reconnected, we embrace the essence of being a Deliberately Developmental Organisation
(DDO). Our policies align with our commitment to personal and professional development.

 

Some of our key policies are below:

 

  • Working from Home – We value human interaction, for our environment to work we need to be present physical, build social capital. At Reconnected we have adopted a flexible approach to work. Our human approach recognises that all employees are different and as such everyone has different needs and different preferred ways of working. Broadly speaking, we work to the 3 days in, 2 days from home rule. All we ask is that you are clear on what you need to succeed, you manage your client’s needs and that of your team around you and in turn, we will do the same. There will be common days in the office in our physical work space and others whereby you are free to work from home or wherever you desire.



  • Parental Leave – Being a human focused culture means that we recognise and appreciate family. We know that having a baby is one of the most exciting times of your life and you need time to prepare and manage this incredible time. To this end we have developed a gender neutral policy whereby the primary carer can take up to 20 weeks leave and the secondary carer 5 weeks. This is in addition to your government entitlements.

  • Reconnected Day – Every year ahead of key performance reviews and planning sessions, we will give you access to a Reconnected Day, a day where you can reflect, assess and reconnect with your own goals and development.

  • Coaching + Development – We are all about creating a culture of continuous feedback at Reconnected. You will always know where you stand with us and we expect the same from you. We want to invest in you and ensure professionally, we build your brand while you are with us. We want all Reconnected employees to complete the courses assigned during their tenure here. This will make us better marketers and help us solve our clients problems.

Dive deeper into all of our People Policies here.

After leaving a variety of environments that felt counter intuitively wrong to our founders, they set off to find a different way. 



The intent was to develop a people program that led the business as a foundational pillar, not a compliance after thought. 



Academically, we synced with Robert Kegan and Lisa Lahey’s developmental psychology research and their paradigm shifting playbook of deliberately developmental organisations (DDO). 



Every DDO in the world is unique in practice, but have some key consistent threads. A disproportionate focus and always-on focus on developmental feedback, a culture built to create safety and remove ego and rituals that moment-to-moment continually keep these front of mind. 



We call them Home (Environment & Culture),  Groove (Our daily rituals) and Edge (Our developmental Areas). 

We have dozens of applications of these but some of the stand-out practices include weekly 1:1 coaching sessions reflecting on edges, 6-monthly workshops on unlocking deep seeded resistance to change and consistently reinforcing the daily moments our edges will be tested with our team mates.  

You’re at your desk early, keen to tackle the day. A quick glance at monday.com sets your priorities straight, then you’re off to Vacation for your essential, albeit pricey, morning coffee. Back at your desk, you align your to-do list with your personal growth ‘edges’ before the team gathers.


At the morning kick-off, Nici reminds everyone of the week’s focus areas—those ‘edges’ we’re all working on. Today, you’ve flagged a meeting that’ll challenge you, and you give Gio a heads-up; it’s about pushing your understanding of creative commitment in marketing, and you’re geared up for it.


The day shifts into high gear, bouncing between Slack, monday.com, and steering clear of the email black hole. You spend the morning deep in marketing theory, breaking down creative commitment, piecing together how this concept will sharpen the client solution you’re advocating for.


Post-client meeting, feedback comes quick and honest. You take it on the chin, then with the same candor, you nudge a teammate about their ‘edge’. It’s all in the spirit of growth.


Later, in a brainstorming session, the team’s vibe makes it easy to keep egos in check. Ideas bounce around the room; everyone’s heard, and when someone gets off-track, it’s cool to realign.


The day wraps, and you head out, already plotting tomorrow’s angle on your ‘edges’, ready to mix theory with practice for even better client outcomes.

We built this culture to enable high performers to thriveand create work that’s never been done before.

By fostering an environment where personal and professional developmentis paramount, we empower our team to push boundaries, innovate, and deliver exceptional results that redefine what’s possible in creative marketing.