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Reconnected worked with Toscano to create a successful campaign that boosted grocery sales, increased social media engagement, and positioned the brand as a top choice for home cooks. The campaign led to record-breaking sales and strengthened Toscano’s reputation with both consumers and retailers.
in social media engagement
Toscano needed to activate a short-term retail campaign to buy time for brand development by driving immediate sales to ensure business momentum.
Due to low brand awareness, the campaign focused on distinctive brand assets. A product-centered message maximised physical distribution, while social media relaunch was funded to drive pre-store demand.
Research revealed that Toscano’s European-inspired products gave at-home cooks the confidence to adapt classic recipes. This insight led to the “Crafted by Us, Created by You” campaign, which showcased Toscano as the perfect quality base for culinary creativity.
The integrated campaign included:
• In-store merchandising and consumer promotion
• Store staff merchandising incentives
• An 8-week social media owned and retailer content plan
• Integrated macro & micro-influencer campaign
A multi-pronged campaign across in-store merchandising, a consumer promotion, an 8-week social media campaign and a series of store incentives. Crafted by us, Created by you was a campaign that hero’d the consumer and positioned the unknown Toscano as the ‘quality base to start on’.
Our Gozney promotion helped cement our quality international credentials and drove a significant uplift in both ranging and consumer pull-through at the shelf.
Our social partnerships with Tom Walton & Chris Tran provided a consistent beat pushing content to the limit by embedding us in the occasion with ‘Slice & Swirl’ whilst pushing the ASMR recipient limits without ‘How it Started’ campaign.
These were supported by partnerships with ten other micro-influencers that reached 2.6 million Australians
The Gozney promotion highlighted Toscano’s international quality credentials, driving increased shelf ranging and sales. In parallel, store staff incentives ensured consistent product visibility and engagement at key retail locations, strengthening Toscano’s presence in-store.
The Slice & Swirl content series, led by Tom Walton and supported by ten micro-influencers, brought recipe inspiration to life, embedding Toscano into key meal occasions. This collaboration reached 2.6 million Australians, driving awareness and connection with diverse audiences.
Partnering with Chris Tran, Toscano developed a unique social voice, blending product storytelling with recipe content. Retail integration, supported by targeted paid campaigns, funneled traffic to online stores and competitions, creating a seamless bridge between brand engagement and purchase intent.
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