BUMP partnered with Reconnected to enhance lead acquisition and franchise support and authentically convey its mission.
strengthened & stakeholder buy-in
qualified leads
BUMP needed to enhance franchise support, attract new franchises, authentically convey its mission to diverse audiences, and improve lead acquisition.
We stabilised franchise needs with a performance marketing audit that improved lead quality for both gym members and franchises. Repositioning BUMP focused on community value over functional benefits, refining message effectiveness rather than targeting.
Leveraging consumer insights, we repositioned BUMP from a pre and post natal focus to broadening their audience by providing enduring strength throughout the entire journey of motherhood.
Reconnected Marketing spearheaded a comprehensive rebrand of BUMP, transforming it into”BUMP Health.” The new brand focuses on offering a safe space for mothers to address their changing mental and physical health needs. We implemented this vision through updated recruitment ads, website content, employee value propositions, and sales materials, all aligning with the brand’s new mission:
