BUMP - Reconnected

BUMP partnered with Reconnected to enhance lead acquisition and franchise support and authentically convey its mission.

lead quantity

+ 0 % increase

brand alignment

strengthened & stakeholder buy-in

qualified leads

+ 0 % boost

Services Used:

Brand Development

Creative Campaigns

Digital & Social

Challenge:

BUMP needed to enhance franchise support, attract new franchises, authentically convey its mission to diverse audiences, and improve lead acquisition.

Marketing Strategy

We stabilised franchise needs with a performance marketing audit that improved lead quality for both gym members and franchises. Repositioning BUMP focused on community value over functional benefits, refining message effectiveness rather than targeting.

Creative Strategy

Leveraging consumer insights, we repositioned BUMP from a pre and post natal focus to broadening their audience by providing enduring strength throughout the entire journey of motherhood.

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Solution

Reconnected Marketing spearheaded a comprehensive rebrand of BUMP, transforming it into”BUMP Health.” The new brand focuses on offering a safe space for mothers to address their changing mental and physical health needs. We implemented this vision through updated recruitment ads, website content, employee value propositions, and sales materials, all aligning with the brand’s new mission:

"To be an essential and expected part of every mother's journey."

What our
clients say

"Sitting in the brand strategy meeting was the first time I had seen written down what I had always believed, but I struggled to articulate what 'BUMP' is all about. Having the Reconnected team pull us apart, and put us back together strategically has been a critical step in aligning our stakeholders and pressing the team forward with one plan."

Anne-Sophie Chapoton

COO, Bump