We believe its value impacts future customer demand and business performance. So much so that we passionately believe more CMOs should be CEOs. We need a better financial and strategic view of our performance marketing to demonstrate this importance. It is currently complicated with a fragmented, misaligned suite of performance or specialist agencies. Our activation agency model aims to provide a single interface that looks after the ‘short’ through ‘activation design’ that creates time, investment and focus for brand efforts.
The best problems to solve as a business are the ones that founders can’t sleep at night until they are solved. That is how Reconnected was founded. After 10+ years working in a fragmented agency group focused on BTL marketing – the effectiveness and disconnection from the business needed to be addressed. The need to uncomplicate performance marketing needs to be solved from a fresh slate, built for today’s business climate and technology and not shackled by big agency group politics or systems.