The Reconnected approach to brand building is rooted in a deep understanding of category entry points – those pivotal moments that define consumer choice, and how these consideration drivers can be used to create brand resonance. We blend creativity with commercial acumen, ensuring that every aspect of brand development and advertising resonates with the target audience aligning with the commercial business objectives .
We delve into the essence of your brand, uncovering and articulating its unique narrative, and translating it into compelling advertising to create familiarity to make it easier to buy. Our goal is to prime people emotionally, creating future demand and familiarity before they enter the category.
Key Services:
Brand building drives future demand by creating familiarity with your business. Our services work to deliver against this.
Brand Strategy and Positioning
Market Analysis and Consumer Insights
Brand Platform and Creative Campaign Development
Integrated Marketing Communications
Traditional Advertising Content (TV, Print, Radio, Outdoor)
Stakeholder Engagement and Brand Training
